A few weeks ago, Pixel PROD cameras visited the Val-Dieu Abbey to film an exclusive feature!
A few weeks ago, Pixel PROD cameras visited the Val-Dieu Abbey to film an exclusive feature, broadcast on VEDIA and Qu4tre – Liège Média (formerly RTC). This feature is part of the program “Y’a de l’€co,” which highlights the inspiring success stories of companies in the Province of Liège. The program’s objective is to showcase how certain local businesses manage to distinguish themselves through their innovation, expertise, and remarkable economic performance.
For this first episode, the Val-Dieu Abbey Brewery, one of the Unibox Group’s companies, was in the spotlight, with a particular focus on its journey, challenges, and growing success in a context where the brewing industry faces numerous challenges.
Watch the feature right here!
Despite a declining beer market and the many difficulties facing producers in the sector, our brewery stands out through continuous growth. With an annual production of 30,000 hectoliters and revenue approaching 9 million euros, we have doubled our figures in just 5 years, demonstrating impressive momentum. This development translates into an increased presence not only in Belgium, particularly in the Province of Liège, but also internationally, with exports that continue to grow and now represent 35% of sales.
This success is inseparable from the privileged relationship our brewery maintains with the Abbey. Beer production must continue exclusively within the abbey, thus guaranteeing authenticity and respect for monastic traditions. This alliance is symbolized by the two interlocking rings, the Abbey’s emblem, which proudly adorn the labels of each Val-Dieu beer.
Between Tradition and Innovation
Over the years, the Val-Dieu Abbey Brewery has successfully combined tradition and innovation to evolve from a small family business into a true institution recognized well beyond our borders. We owe this success to the authenticity of our Abbey beers, the result of monastic expertise, and to our constant commitment to modernizing our facilities.
Today, our brewery relies on the support of our group and the Gehlen Group. Alongside the Pinckaers family, we enable the company to continue growing. This partnership is not limited to financial investments but also covers operational aspects such as accounting and marketing.
Thanks to these investments, our brewery was able to install a brand-new bottling line in 2019. Then, in 2021, we took another step forward in our modernization by integrating five state-of-the-art fermenters into our infrastructure, creating an appealing contrast between the timeless charm of the premises and the cutting-edge technology that now equips our production.
A Passionate Team in Service of Excellence
Behind every bottle of Val-Dieu is a passionate team of 25 people working daily. Our entire staff shares the same objective: to offer unique beers that combine heritage and modernity. Through this alliance of family tradition and technical innovation, the Val-Dieu Abbey Brewery continues to showcase its exceptional expertise throughout Belgium and around the world.
This feature, broadcast on Vedia and Qu4tre, offers a captivating behind-the-scenes look at our brewery, a symbol of Belgian brewing expertise and its influence around the world. An inspiring testament to how a company rooted in tradition can, through innovation and the support of solid partners, overcome the challenges of a changing sector and achieve lasting success.
